You as a brand shouldn’t be a one-man-band. The online world is (and has always been) a conversation. The social mediasphere is a two-way-street. And if you’re speaking to yourself alone in your social media room, you’re doing something wrong. What are you doing wrong? Are you boring? Are you afraid? Are you insecure? Are you derivative? Do you create unique and compelling content or do you just repeat, retweet, and reshare the hard work of others? Are you a unique source or are you a repeater? Are you a soloist or just another face in the choir? Cowboy up and audition for the solo.Įven better, why don’t you write your own music? Become a social media composer? Well, at the very least, learn how to project your voice to the back of the hall! Learn to use your diaphragm and get some volume.Įven if you have nothing to actually say, say it loudly and with confidence.
Loud and proud always wins if you never leave the choir. Not everyone’s meant to become a soloist, a composer, or a conductor.
If you’re willing to compel the attention of the spotlight, you’re going to have critics. If you don’t, you’re not saying anything.
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